In this post, we’ll explore the advantages of using LinkedIn ads for B2B marketing in the manufacturing industry, potential pitfalls and why having experts manage your campaigns is critical. We’ll also provide examples of successful campaigns and highlight the key features of LinkedIn targeted marketing ads that make them worth considering for your marketing strategy.
By the end of this post, you’ll have a better understanding of how LinkedIn ads can help you achieve your marketing goals and why partnering with experts like Brookstone Creative is essential for success.
Want to find out more about LinkedIn ads audiences?
The Advantages of LinkedIn Ads for B2B Marketing in Manufacturing:
LinkedIn now allows you to customise your ad format, placement, and bidding strategy to best suit your goals and budget. Whether you want to promote a piece of video content, drive traffic to your website, or generate leads, there’s an ad format and campaign objective that can work for your manufacturing business.
You don’t have to look hard to find successful campaigns in the manufacturing industry that show how LinkedIn ads can help businesses reach decision-makers, build their brand, and generate leads.
For instance, Datapath used LinkedIn ads to promote their new FX4 solution to engineers in the Pro-AV sector. They saw a significant increase in highly relevant leads with a much better ROAS compared to Google Ads. By targeting the right audience with compelling ads, the company was able to generate interest and ultimately drive more leads to the sales team.
But why is it important to have experts manage your LinkedIn ads, especially for those with a decent budget?
There are 5 reasons why!
5 Reasons It's Best to Leave LinkedIn Ads to the Experts:
Common Mistakes Businesses Make When Managing Their Own LinkedIn Ads:
As we’ve seen, LinkedIn ads can be a powerful tool for B2B marketing in the manufacturing industry. But it’s important to tread carefully to avoid costly mistakes. Getting it wrong can result in wasted budget, a damaged brand reputation, and missed opportunities to reach decision-makers. That’s why it’s important to consider partnering with experts who can guide you through the process and ensure your campaigns are set up for success.
Let’s take a closer look at some of the most common potential risks of getting LinkedIn ads wrong and how working with experts can help you avoid them.
LinkedIn ads require a significant investment to succeed, and getting it wrong can result in money down the toilet. Without the right targeting, messaging, and optimisation, your ads may not generate the results you’re looking for.
Look out for:
- Targeting the wrong audience
Without a clear understanding of your target audience, you may end up targeting the wrong people with your ads. This can result in wasted budget and missed opportunities.
- Using the wrong ad format
LinkedIn offers a range of ad formats, including sponsored content and sponsored messaging. Using the wrong ad format can result in lower engagement and a lower ROI.
A poorly executed LinkedIn ad campaign can damage your brand’s reputation, especially if your ads are seen as irrelevant or spammy. This can harm your relationship with potential customers and make it more difficult to generate leads in the future. You might not see the harm but you’ll feel it on your bottom line.
- Poor ad messaging
Your ad messaging should be clear, compelling, and relevant to your target audience. Poor messaging can result in lower engagement and missed opportunities.
By not targeting the right audience or using the right ad format, you may miss out on potential opportunities to reach decision-makers in your industry.
Watch out for:
- Lack of A/B testing
We emphasise this as A/B testing really is critical for optimising your LinkedIn ad campaigns. Without A/B testing, you may not know what’s working and what’s not, resulting in missed opportunities for optimisation and a lower ROI.
- The wrong data
With so many data sources and audience attributes to choose from, building an effective campaign can be a minefield. Dive into LinkedIn Ads Audiences with in our up to date knowledge base post. It covers everything from company and demographic targeting to website re-marketing and use cases.
How Brookstone Creative Can Help:
We have extensive experience in managing LinkedIn ad campaigns for B2B clients in the manufacturing industry. We use this knowledge and expertise to optimise your campaigns for maximum ROI and avoid common pitfalls. Don’t just take our word for it though:
"Brookstone really helped us harness the tool of LinkedIn advertising within our online strategy, and since then we’ve experienced enhanced brand awareness to go alongside engaged web visitors by the plentiful, so win win!"
Chris Beck – Marketing Executive – Datapath Ltd.
Brookstone Creative offers customised solutions based on the unique needs and goals of your business. Whether you’re looking to generate leads, build your brand, or establish your company as a thought leader, we can help you achieve your marketing goals. We have the in-house ability to write compelling content, design eye-catching graphics, edit show-stopping videos and push all of this right to your ideal clients eyeballs.
By partnering with Brookstone Creative, your business can tap into our up-to-date expertise in LinkedIn ads and achieve success in B2B marketing in the manufacturing industry.
Contact us today to learn how we can help you reach decision-makers, build your brand, and generate leads. The first call is on us!