Press and Shear supply new and used machinery to the sheet metal and fabrication industry. They have been in business for over 50 years and are proud to be associated with some of the world’s biggest and most respected manufacturers, such as RAS, Adira and Yawei.
We were approached initially to redesign their existing outdated and clunky website, bringing it up to modern standards while making it easier to use and including improved calls to action to help increase sales and quotation requests. Then, once the website was complete and live, we moved on to helping Press and Shear with their online marketing and social presence.
Before engaging with our services, Press and Shear, a leader in the sheet metal and fabrication machinery industry, faced several challenges that hindered their online growth and customer engagement. These challenges included:
Addressing these challenges required a comprehensive, multi-channel digital marketing approach tailored to Press and Shear’s unique industry position and business goals. It was crucial to not only understand the technical aspects of the sheet metal and fabrication machinery sector but also to communicate the benefits of Press and Shear’s solutions in a clear, non-technical manner. This approach ensured that potential clients could easily grasp the value and advantages of Press and Shear’s offerings without being overwhelmed by industry jargon or technical details.
By simplifying the message and focusing on the practical benefits and applications of their products, we aimed to bridge the gap between technical expertise and customer understanding, thus enhancing the effectiveness of our digital marketing strategy.
Our goal was to enhance Press and Shear’s online presence and engagement through a multi-faceted digital marketing strategy. Key objectives included:
Implemented comprehensive SEO strategies, including technical optimisations, backlink management, and content creation to improve search engine visibility.
Designed and distributed weekly emailers focused on engaging content relevant to Press and Shear’s audience.
Optimised website interface, including new call-to-action button placements and other UI elements, to improve user experience and conversion rates. This included the introduction of new lead magnet forms.
A notable highlight from our recent efforts is that we’ve observed a remarkable 42.19% increase in conversions over the last 90 days compared to the previous period. This significant uptick underscores the effectiveness of our targeted strategies and continuous optimisation efforts, directly contributing to Press and Shear’s growing success.
This impressive 42.19% increase in conversions is further complemented by a notable achievement: a 50% increase in brochure downloads. This surge in brochure engagement not only reflects heightened interest in Press and Shear’s offerings but also signals a deeper level of engagement from potential customers, marking a significant stride in our ongoing marketing initiatives.