Datapath is a world-leading innovator in computer graphics, video capture and digital display technology. They have been in business since 1982 and now distribute over five continents, covering industries such as visual media, military, education, security and health care.
Datapath approached us in 2013 to provide them with development and maintenance support for their existing website, and we’ve been working with them ever since. Doing everything from technical changes on the site and the hosting to adding landing pages for marketing, SEO for better organic search results, and improved navigation to help their customers quickly find areas of the website that best suited their needs.
Our goal was to update and enhance the visual look of Datapath’s website while also improving the usability of the navigation and pushing more traffic through to the website with our marketing strategy.
As the relationship between Brookstone and Datapath has grown, we have become far more involved with their marketing team, helping them with website enhancements to support marketing strategies and trade shows they have attended. We are also reporting data to the team based on website performance and online visibility, helping them to plan for the future.
One key area of development has been based around the design and launch of a suite of international websites translated into their native languages to better support the international sales teams and distributors. On top of this, we are now very much involved in the digital marketing element of the business through Google and social media management and, most recently, targeted LinkedIn advertising.
Datapath is driven by success, and as a result, they are continually evolving with their product range and how they present it to the market. Their website and digital marketing are key parts of this, so it’s up to us to help them stay right at the front of their industry. There is never a dull moment with Datapath, and we are proud to be their chosen web and marketing partner.
When you analyse the year and know that you couldn’t have achieved what you did without your agency, that’s when you know you’ve got something good going. We have a longstanding relationship with Brookstone Creative, a partnership, you might say. The combination of skill and invested experience with our company makes for an ideal combination.
Brookstone really helped us harness the tool of LinkedIn advertising within our online strategy, and since then, we’ve experienced enhanced brand awareness to go alongside engaged web visitors by the plentiful, so win-win!